Jun 2021 - Present

Product Design at PsyT/Illume Apps (Full-time)

At PSYT, I led the brand and product design for the Grief Works app, inspired by Julia Samuel's renowned book. This app serves as an essential tool for individuals dealing with loss, featuring interactive exercises from Julia, in-the-moment tools, a journal, and a community.

Notably, 93% of the time, users report feeling 'better' or 'much better' after using Grief Works. Additionally, our successful focus on driving the conversion rate and the LTV:CAC ratio led to a 10-15% month-over-month increase in revenue.

Sep 2019 - Sep 2022

Design Consultant at Nakedpress (Project-based)

Nakedpress is a cold-pressed juice company in Jakarta, Indonesia. Backed by medical research, they constantly innovate their fasting detox programs.

• In 2019, I designed the customer experience for the all-new feature, ‘scheduled package order,’ that boost their sales numbers and helps the customer service and operation team work more efficiently.
• In 2020, I led the design team to redefine the visual language and redesign the whole site to convey the intended brand personalities.
• In 2022, I led the design team in creating the initial mobile app version for our company. Since its launch, more than 50% of the customers have started using the mobile app, which has driven up the retention rate and reduced the cost of customer acquisition through ads.

Mar 2019 - Mar 2021

Lead Design Learning & Development at Bukalapak (Full-time)

I led the improvement of our training program for designers, which included running workshops, setting up mentoring, and pairing designers on projects. Over 30 designers, representing 90% of the team, joined the program.

The program was highly effective according to our design managers. They noted it significantly improved the designers' skills and career growth, and also fostered a positive environment that encouraged continuous learning and mutual mentoring among the team.

Apr 2017 - Mar 2019

Designer at Hanno (Full-time)

I've worked on a variety of forward-looking projects, including one that focused on the marketing and product aspects of a startup aiming to redefine the future of logistics. Other projects involved creating devices for diabetic care, cancer detection, and launching a marketing site for a health device from Omron aimed at the European market.

Within nine months, we launched a tool enabling patients and clinicians to monitor wounds, and has been widely adopted by clinics across the UK.

Apr 2017 - May 2017

2 months

Designer at Skillshare (Freelance)

In 2017, Michael Karnjanaprakorn (the former CEO) asked me to team up with his team for designing a new feature: Groups. They believe that learning happens best when students connect with one another.

Within 8 weeks, I collaborated with their mobile director and product designer to map the user flow, structure the content, and design the user interface.

Jul 2016 - Mar 2017

Design Manager at Bukalapak (Full-time)

I initiated and led a team of 9 designers at Bukalapak, focusing on creating solutions for both consumers and merchants within cross-functional teams. We developed a design system that enhanced team collaboration and led to a major overhaul in visual design.

After conducting several rounds of A/B testing, which resulted in an increase in the conversion rate, and gathering feedback through user testing, we confidently scaled these visual changes across different platforms.

Aug 2015 - Jun 2016

Product Designer at Etobee (Full-time)

Etobee (now – Finfleet) is an urban logistics delivery platform that allows people to ship and collect any item they want at the time and place within the city, same-day or instant.

I designed (and iterated) the end-to-end consumer and courier apps for Etobee in a cross-functional team that includes, product manager, engineers, and content strategist.

Jun 2010 - Jul 2015

Software Engineer & UI/UX Designer (Freelance)

I worked on a project as a software engineer for Official OPI Indonesia (A global nail product for salon professionals). I built a dynamic product catalog website with Codeigniter as the framework (PHP).

In 2012, I pivoted my career into UI/Visual Design. Building up my online presence on Dribbble helped me receive some opportunities from agencies/startups in Indonesia (Males Banget, Samsung), Singapore (Flag a hero), New Zealand (Double Dot Media), and the US (eTherapi, Gymcloud).